On Friday 23 January 2026, we celebrated the launch of the Forty Thieves Smashing PB’s podcast. Hosted at Podlab, the launch event was a chance to start the year with intention, creating new connections, setting goals and of course, enjoying plenty of Forty Thieves Nut Butter.
Smashing PBs, Together
We invited guests to pause and reflect on what they want to work towards in 2026. The Smashing PBs Wall gave everyone a space to write down their personal bests, from big life goals to small mindset shifts. It was inspiring to see them come together in one place.
Alongside the wall, guests were invited to ring the PB Bell to mark their commitment and celebrate each other’s goals. We also set up a photo stand, giving guests a chance to capture the moment and take a piece of Smashing PB’s home with them.
Inspiring Conversations
We were lucky to hear from two incredible Smashing PB’s podcast guests at the event. Both talks perfectly captured what Smashing PB’s is all about, honest conversations that help us show up better in everyday life.
Richie Hardcore shared powerful insights on the importance of staying truly connected in a world where we’re constantly looking down at our screens. His message was a timely reminder that real human connection is one of the most important PBs we can all work on.
Sally Duxfield spoke about the impact of sleep and light on anxiety, offering practical, science-backed insights into how small changes can make a big difference to our wellbeing.
Fuelled By Our Sponsors
Guests enjoyed an epic breakfast spread, coffee poured by the team at Flight Coffee, and luxe goodie bags thanks to our generous sponsors.
Tune in to Smashing PBs
Guests also got an early look at the Smashing PB’s podcast trailer, offering a preview of what’s ahead. You can watch it here to get a feel for what Smashing PB’s is all about. We also announced the winner of our next podcast guest competition, with David Haunschmidt joining the Smashing PB’s lineup this year!
