Smashing PBs isn’t just about chasing faster times or heavier lifts. At Forty Thieves, a personal best might be trying something new, pushing your limits in the gym, making it through Monday, or mastering a recipe for the first time. We’re here to celebrate every kind of PB!
Smashing a PB takes energy, and Forty Thieves peanut butter has plenty to give. Crafted from natural ingredients, our nut butters are packed with protein and healthy fats to keep you moving, recovering and showing up again tomorrow. Blend it into smoothies, spread it on toast or scoop it straight from the jar.
To spread the word, we launched two limited edition hats. The white Everyday Hat is made for daily wins, while the black Running Hat is built for performance. Whether you’re hitting the track or heading out on a walk, these hats are a reminder to keep showing up for your PBs.
We asked a few of our Forty Thieves ambassadors to share what Smashing PBs means to them. From mindful beach walks and healthy breakfasts to mountain trails and evening runs, every moment was fuelled by peanut butter and powered by the mindset to keep moving forward. Watch the reel here.
Smashing PBs is about more than the big wins. It’s about showing up, giving it a go, and fuelling your body along the way. With a spoonful of peanut butter in hand and the desire to live your personal best, you’ve got everything you need to power through.
What PB are you chasing next?
