Last month, co-founder Shyr Godfrey joined the panel at Behind the Brand, Force Femme’s storytelling series that gets real about what it takes to build a business. Hosted by Force Femme founder Suia, the event was all about honest, unfiltered conversations with two women in the food and beverage world: Shyr (Forty Thieves) and Rebecca Caughey (Good Sh*t Soda, Cook & Nelson).
The crowd got a behind-the-scenes look at the realities of launching a product from your kitchen bench and scaling it into supermarkets. Shyr spoke about the highs, lows and learnings from growing Forty Thieves over the past nine years, including what it’s like co-founding a business with your partner, navigating a completely new industry, and the not-so-glamorous process of getting stocked on shelves.
The event was hosted at CoastLab on the Hibiscus Coast and brought together a room full of women looking to connect, share and learn from each other’s experiences. Force Femme is all about amplifying women’s voices in business, and this night was filled with laughter, relatable moments, and plenty of snacks!
📸 Photos by @lorengracetaylor
