Supermarket News: Celebrating 4 Years and New Milestones

Forty Thieves was founded in 2016 by husband and wife team, Brent Godfrey and Shyr Gelber. Since then, the brand has gone from strength to strength and has just celebrated its fourth year in business.

“Forty Thieves was founded in 2016 by husband and wife team, Brent Godfrey and Shyr Gelber. Since then, the brand has gone from strength to strength and has just celebrated its fourth year in business.

Two of the nut butters in its delicious range has recently been ranged in Countdown.

“Everything really came together at the same time – right after the Covid-19 lockdown,” said Shyr. “In the same week that our two best selling lines were accepted into Countdown, we received the keys to our new factory. It was a huge push for us and the team to get Countdown’s first order out the door and then move into a brand new premise the following day.”

The team celebrated its fourth birthday in the new factory with a Salted Macadamia cake from The Caker.

Having outgrown their previous space, the team had already rented a second garage in the same complex to hold its stock but found it was becoming unproductive for the team to be pushing pallets back and forth. It made sense to have one big space that was designed holistically.

“We have also recently invested in new machinery for our production process which needed more space too. We’ve been in the new factory for about a month and it’s been so exciting to see the fit-out unfold. The new kitchen with brand new floors, freshly painted walls and all new electrical and plumbing was the first thing to be up and running so we didn’t have to stop producing. We’re now adding all the fun touch-ups – new signage and even a neon light of our logo!”

 

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