7,000 jars of Peanut Butter heading to My Food Bag

Forty Thieves has been supplying New Zealand’s third-largest food retailer; My Food Bag, since 2018. With similar values for fresh, healthy and locally made food, we are chuffed to have our nut butters available in their delicious food bags.


The friendly team operate a tight ship, providing clear weekly forecasts weeks out, to help businesses like ours, manage stock levels. So when the purchase order came through for exactly 7,000 jars, (the original estimate being closer to 3,500!) we received a pleasant surprise. The recipe development team wanted to offer our award-winning Peanut Butter Crunchy to all their ‘Fresh Start by Nadia’ customers and we weren’t going to let them down.


7,000 jars – our biggest order yet!

Our hard-working team of Production Unicorns jumped to the challenge. Extra shifts were set up over the Queen’s Birthday long weekend (now that’s dedication!) plus a couple of extra perks too including free lunches, kombucha and of course plenty of PB to take home. Owners; Brent and Shyr jumped back on the tools on the final day, to make sure every jar was ready to go.


Shared values with Kiwi owned company; My Food Bag

From being proudly Kiwi-owned and operated, to having a significant focus on sustainability through environmentally-friendly ingredients and packaging. Unlike other food kits, My Food Bag loved the idea of using our glass jars of nut butter over plastic sachets.


Why Forty Thieves Peanut Butter?

‘Fresh Start by Nadia’ meal kits are designed for weight-loss and fitness-focused goals. The recipes are free from refined sugar, starch and dairy – just like Forty Thieves Peanut Butter Crunchy. Made from 99% high-oleic peanuts and a touch of pink salt, it’s a great source of heart-healthy fats, protein, essential minerals and vitamins. It also tastes amazing too -proven true with our recent medal in the 2020 Outstanding NZ Food Producers Awards.


So what does 7,00 jars of Peanut Butter look like?

A truck transporting four giant pallets of delicious Peanut Butter Crunchy is just the kind you’d find Forty Thieves hijacking…it’s packed with hidden gems!


Are you a My Food Bag – Fresh Start customer? Tag your photos with @forty__thieves on Instagram or @fortythieveshealthfood to be featured in our stories. 

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