500 FREE PB+J Sandwiches for World Food Day

World Food Day 2020 is one of the most celebrated days in the UN calendar. This year, millions, more people around the world and here in New Zealand, are facing the widespread effects of the global COVID-19 pandemic. It’s more important than ever to come together to celebrate the importance that food plays in our diverse cultures and to raise awareness about food insecurity faced by our most vulnerable communities. As food producers, it’s also an opportunity to celebrate the dedication that every individual and business contributing to the food supply chain brings; growing, producing, preparing and distributing food despite these unprecedented times.

Why have we chosen to celebrate World Food Day this year? 

World Food Day is an internationally recognised day in the year that celebrates our industry’s dedication to ensuring food ends up on the table, while also shedding light on the huge problems in our global food systems. These problems range from unsustainable farming methods, food insecurity in our most vulnerable communities, availability, acceptance of nutrient-poor, processed food to single-use plastic waste and food waste. 

Forty Thieves strives to produce simple, nutrient-rich food, made from quality ingredients that are packaged in recyclable materials that are less harmful to the environment. None-the-less, we are well aware that many in our community are struggling to make ends meet, especially with the impacts of Covid-19, and could do with a helping hand. As producers of food, we feel World Food Day is a great opportunity to raise awareness about food insecurity in NZ and the importance of a healthy, varied diet for physical and mental wellbeing. 

Which brands are we teaming up with and why?

We’ve chosen to team up with a range of dedicated food producers, that share a passion for sustainability, ethically and/or traditionally produced food that is nutrient-rich and made from quality ingredients. Each business we approached was excited to participate and immediately saw that by working together, we could have a greater impact. 


Why Peanut Butter and Jam sandwiches? What do they represent? 

A PB+J sandwich made from quality ingredients is a simple-to-make, affordable and wholesome meal, offering carbohydrates, protein, heart-healthy fats, a range of minerals and vitamins and a touch of sugar. It’s the kind of meal that hungry children can enjoy making and eating, giving them the energy they need to learn and grow. It’s easy to take to school, doesn’t need heating or refrigeration.

Each business brings one of the different themes of World Food Day to the table;

Food Insecurity: Forty Thieves Peanut Butter is made from just peanuts and salt. It’s packed with protein, heart-healthy fats and an array of minerals and vitamins.

Sustainable Farming: Bread and Butter’s Kiwi Sanwich loaf, (developed together with Massey University to give optimal nutrition and flavour). Made from New Zealand grown regenerative-organic wheat, without any nasties, traditionally slow fermented with sourdough cultures.

Food waste: Barker’s of Geraldine makes delicious fruit-dense jam – a classic method of preserving fruit to enjoy year-round.

Ethical food practices: Kokako Coffee produces flavoursome organic and fairtrade coffee that advocates for better working conditions for coffee growers. 

Connecting over food: Cotto K’Rd has created a unique and intimate space that allows friends and families to connect over delicious food. 


Why are we donating all proceeds to Auckland City Mission? 

Auckland City Mission has been supporting Aucklanders since 1920,  however this year they have seen a drastic increase in demand for their services.  One in five Auckland families are struggling to put food on the table, and during the last lockdown, Auckland City Mission was able to provide over 1,500 emergency food parcels in just one week (compared to 450 pre-COVID).

We will be offering our sandwiches for free however we will gladly accept a donation or koha for those that feel they are in a position to give. All proceeds will go to Auckland City Mission so they can continue their work.

Please join us Friday 16th October 10am – 12pm at COTTO Restaurant 375 Karangahape Rd.

If you are interested in supporting Auckland City Mission, bring along a gold coin donation.

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